Insights
What is Inhouse Insights?
Insights monitors consumer behaviour within retail environments, providing real-time reporting on traffic volumes, length and path of visitation, hot and cold spots and more. Unlike traditional people-counting technologies, Insights measures consumer loyalty by detecting repeat visits to a shopping centre, or throughout multiple centres within a group. Insights business intelligence and analytics produces rich, interactive data visualisation and reporting that is invaluable to both shopping centre managers and retailers.
Why Inhouse Insights?
- determines repeat visits unlike traditional people-counting, heat-mapping and facial recognition technologies
- provides highly detailed information on consumer behaviour within a single shopping centre and between a group of centres
- optimises retail layout and leasing structure through traffic volume reports, heat maps and path analysis
- provides instant and credible information to formulate and measure the success of marketing and leasing strategies
- identifies the immediate impact of global, national and local events and trends on your retailers and consumers
- increases customer loyalty and length of visitation through understanding and enhancing the customer experience