Times Square is an eclectic fashion strip, located in the heart of trendy Claremont and featuring some of Australia's most sort after fashion boutiques. Their existing marketing included some amazing fashion shoots but unfortunately their branding and website didn't quite match the excellent fashion experience they offered. They also lacked a significant social media presence, which is a key communication channel for their customers.

Inhouse group worked with Times Square to assess what are the key components that their fashion strip offers its customers and what differentiates Times Square from its competitors.  This assessment lead to inhouse group developing a comprehensive marketing strategy that positions Times Square as a high end, trendy, unique fashion experience.

Recently Times Square Claremont ventured upon a new electronic marketing campaign, a first for the centre in actively trying to grow our online presence.  Jesse and the team at Inhouse Group worked closely with us in providing a comprehensive strategic plan, utilising social media, search engine marketing and an interactive website, which when implemented together helped to significantly raise the profile of the centre, especially direct to our primary target market, being women aged 18 to 34 years of age.Times Square Management

In order to achieve this re-positioning of Times Square in the market inhouse group:

• Completed a refresh of their brand
• Produced a new video to launch the Autumn/Winter season
• Developed a feature rich website which is integrated with social media and contains interesting content that will appeal to a fashion savvy consumer
• Created a mobile version of the Times Square website
• Developed and implemented a Facebook marketing and advertising campaign
• Google Adwords campaign
• Design of external banners and billboards

This integrated approach to Times Square’s branding and marketing has resulted in increased website traffic, greater brand recognition and extremely positive responses from the Times Square retailers. Inhouse group continues to partner with Times Square in building their brand and reaching new customers.

Having not ventured into the world of online marketing previously, it was great to know that we were working with a team knowledgeable in their field and who were happy to spend the time making sure that objectives set at the beginning of the campaign were being met.  The feedback and results provided by Inhouse Group enabled us to guage the effectiveness of each aspect and either continue or modify the plan as needed.Times Square Management

Visit Time Square’s website here or Like them on Facebook