making you look good

logo design

A comprehensive knowledge of your business and industry play a key role in the creation of a logo that not only portrays the correct message, but also helps you stand out in your field.

Color is one of the key aspects of any design, the psychology and impressions that each color gives can dramatically alter the message and overall appeal of a design. With logo design being closely related to presenting key values, colour choice is of high importance.

Logos should be designed to avoid trends, making them timeless pieces of design that will look great today or years in the future. Every now and again however a brand needs a refresh. It is of utmost importance when rebranding to pay particular attention to the history and established views of the original design.

what makes a great logo?

Your logo should be distinctive, appropriate, practical, graphic, simple in form and conveys an intended message.
There are five principles that inhouse group follow to ensure an effective logo.

Simple
A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unique without being overdrawn.

Memorable
Following closely behind the principle of simplicity, is that of memorability. An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo.

Timeless
An effective logo should be timeless - that is, it will stand the test of time. Will the logo still be effective in 10, 20, 50 years?

Versatile
An effective logo should be able to work across a variety of mediums and applications. For this reason inhouse group logos are designed in vector format, to ensure that it can be scaled to any size. The logo should be able to work both in horizontal and vertical formats. inhouse group logos are still effective when:
Printed in one colour, Printed on the something the size of a postage stamp, printed on something as large as a billboard, or printed in reverse (ie. light logo on dark background).

Appropriate
How you position the logo should be appropriate for its intended purpose. For example, if you are designing a logo for children’s toys store, it would be appropriate to use a childish font & colour scheme. This would not be so appropriate for a law firm.

A popular principle in the world of design is the acronym K.I.S.S. which stands for Keep It Simple, Stupid. The idea being to aim towards simplicity in a design rather than unnecessary complexity.

It is also important to state that that a logo doesn’t need to show what a business sells or offers as a service. ie. Car logos don’t need to show cars, computer logos don’t need to show computers. The Harley Davidson logo isn’t a motorcycle, nor is the Nokia logo a mobile phone. A logo is purely for identification and brand awareness.

For further evidence of this, take the top 50 brands of the world - 94% of the logos do not even mention what the company does.

brand management

inhouse group specialise in managing your brand inventory including promotional library. Promotional products set the mood and character of your business and attracts the customer attention so they are aware of the products on offer and are then motivated to buy them. Professional promotional products do influence sales.

For a free quote for professional identity or logo design for your business
click here to contact inhouse group or FREECALL 1800 INHOUSE

 

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