The world of Search Engine Marketing (SEM) had a shake up recently when Google annouced a new feature. "Top of page" advertising lets marketers bid for the very top spot for the keywords they advertise on. Here's how it used to be: Inhouse has been offering pay per click advertising in search engines for some time now and it works through a bidding process with a daily limit. For example if 10 advertisers all bid for the same keyword the one that bids the most gets the top place with the next highest 4 taking the other places on the page. If the ...
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