apps

Rapid advances in mobile technology have completely transformed our personal and professional lives, and created new ways for businesses to connect with customers. One of the key catalysts of this worldwide trend has been the enormous proliferation of apps, a quick look at the statistics makes for some interesting reading:

• By 2014, internet usage from mobile devices is set to overtake desktop devices.
• Almost 50% of Australians own a smartphone, and this number is set to increase to 60% over the next 12 months.

And it's not just young people…

• 39% of smartphone users are over 40; 23% are over 50.
• The Apple App Store has reached 15 Billion downloads in three years; it took iTunes seven years to achieve this.
• The store's 200 million users can access over 425,000 apps.

A mobile app is an effective and innovative channel to provide your customers with instant access to your business in a way that is fun and lives in the pocket of most consumers. A clever app will attract new customers, increase engagement & loyalty from existing customers, and ultimately increase revenue by enhancing the customer experience.

inhouse group can reach the 200 million people who are waiting for the next big idea – make sure it's yours.